There was a time I didn’t value workwear, until a small detail in an ordinary shopping center caught my attention. Employees in matching, high-quality clothes looked professional and composed — and not just on me, but on each other as well. The point wasn’t the embroidered names, but rather the overall atmosphere the uniform created. That day I realized: the team’s appearance influences not just the image, but the internal atmosphere as well. Designer Paul Rand once said: “Design is the silent ambassador of your brand.” And here, the uniform plays that role: it speaks without words, but very loudly. Customers pick up on these signals: an impression is formed in the first few seconds. But the impact isn’t limited to the outside world: it changes how the team sees their role. I know a few examples where a single standard of appearance changed the team’s mindset. A sense of belonging to a common cause emerges, and this is inspiring. This kind of consolidation provides an internal impulse that drives the team towards better results. I am convinced: the right uniform reshapes connections both internally and externally https://www.spreaker.com/podcast/tirgontkbm–6869590.
